Vintage Roots new wine brand ‘Wild Thing’ helps Born Free Foundation

Vintage Roots are delighted to announce the arrival of their new wine brand ‘Wild Thing’, which not only puts a great bottle of organic wine on the table, but also helps to raise funds for the Born Free Foundation with every purchase made by the consumer. The product was launched late July with a celebrity tasting in London and will be rolled out across the UK in selected stockists and restaurants – and with the opportunity over the next year for the consumer to win some great prizes too.


Vintage Roots now in their 25th year of trading, are the UK’s leading organic wine wholesalers, have a wine list of nearly 300 products, many of which are trophy and medal winning in major industry competitions.


‘These are two delicious organic wines, how inspired to name them ‘Wild Thing’. The name so perfectly reflects the wines organic origins and the company’s concern for the environment and wildlife. We are thrilled that ‘Wild Thing’ is to be sold in aid of Born Free to directly benefit Conservation and Animal Welfare. I believe it fully deserves to be one of the most sought after and popular new organic wines of the year.’ Virginia McKenna O.B.E, Actress and Founder The Born Free Foundation


The Born Free Foundation is an international wildlife charity working throughout the world to stop individual animal suffering and to protect threatened species in the wild. More information can be obtained from


The ‘Wild Thing’ wines are available as a sauvignon blanc and a merlot, from the La Mancha region of Spain with an RRP of £7.25.


Linda Ward, UK Sales Manager of Vintage Roots commented “This is a great opportunity to work closely with this charity and to help promote its work through the drinks industry. We are delighted with the early response from trade who are keen to support this project and to join in the tasting events our sales team can run with them”.

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06 Oct 2010